Portrait of portfolio creator โ€“ back view
Portrait of portfolio creator โ€“ front view

Hi

Portrait of portfolio creator โ€“ back view
Portrait of portfolio creator โ€“ front view

Hi

Shirley lo

product

designer

I design end-to-end product experiences that simplify complexity

I design end-to-end product experiences that simplify complexity

what I can do for you

From discovery to delivery. My approach combines research, systems thinking, and clear storytelling to simplify complex problems.

1. Product Design

Designing intuitive, scalable interfaces grounded in user needs and business goals, from flows to high-fidelity execution.

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

2. Product strategy

Framing problems, defining opportunities, and translating insights into actionable product directions and roadmaps.

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Service Design

Mapping end-to-end journeys across touchpoints to uncover gaps, align stakeholders, and design for real-world complexity.

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Motion design

Brand strategy and identity development

Designing purposeful motion to enhance usability, guide interactions, and communicate system feedback โ€” bringing clarity and polish to digital experiences.

Typography and color scheme selection

Brand storytelling and messaging

1. Product Design

Designing intuitive, scalable interfaces grounded in user needs and business goals, from flows to high-fidelity execution.

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

2. Product strategy

Framing problems, defining opportunities, and translating insights into actionable product directions and roadmaps.

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Service Design

Mapping end-to-end journeys across touchpoints to uncover gaps, align stakeholders, and design for real-world complexity.

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Motion design

Brand strategy and identity development

Designing purposeful motion to enhance usability, guide interactions, and communicate system feedback โ€” bringing clarity and polish to digital experiences.

Typography and color scheme selection

Brand storytelling and messaging

About me

A product designer with a background in finance, specialising in complex, high-stakes journeys in wealth and banking.

Translating ambiguity into clear, scalable experiences.

Portrait of portfolio creator โ€“ back view
Portrait of portfolio creator โ€“ front view

Hi

Portrait of portfolio creator โ€“ back view
Portrait of portfolio creator โ€“ front view

Hi

Shirley lo

product

designer

I design end-to-end product experiences that simplify complexity

I design end-to-end product experiences that simplify complexity

what I can do for you

From discovery to delivery. My approach combines research, systems thinking, and clear storytelling to simplify complex problems.

1. Product Design

Designing intuitive, scalable interfaces grounded in user needs and business goals, from flows to high-fidelity execution.

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

2. Product strategy

Framing problems, defining opportunities, and translating insights into actionable product directions and roadmaps.

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Service Design

Mapping end-to-end journeys across touchpoints to uncover gaps, align stakeholders, and design for real-world complexity.

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Motion design

Brand strategy and identity development

Designing purposeful motion to enhance usability, guide interactions, and communicate system feedback โ€” bringing clarity and polish to digital experiences.

Typography and color scheme selection

Brand storytelling and messaging

1. Product Design

Designing intuitive, scalable interfaces grounded in user needs and business goals, from flows to high-fidelity execution.

User Interface design for web and mobile apps

Usability testing and user feedback analysis

Interaction design and micro-animations

2. Product strategy

Framing problems, defining opportunities, and translating insights into actionable product directions and roadmaps.

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Service Design

Mapping end-to-end journeys across touchpoints to uncover gaps, align stakeholders, and design for real-world complexity.

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Motion design

Brand strategy and identity development

Designing purposeful motion to enhance usability, guide interactions, and communicate system feedback โ€” bringing clarity and polish to digital experiences.

Typography and color scheme selection

Brand storytelling and messaging

About me

A product designer with a background in finance, specialising in complex, high-stakes journeys in wealth and banking.

Translating ambiguity into clear, scalable experiences.